Friedrich C. H. Homburger

Partnering with a multi-million portfolio of central europe's most strategic retailers, to continuously optimize full funnel and cross-channel collection, distribution and display of User Generated Content (Ratings & Reviews, Questions & Answers, Creator & Influencer Content, Sampling Campaigns). KPI - Retention Rate, Customer Lifetime, Incremental Revenue Growth, Customer Satisfaction, Advocacy, Pipeline and Awareness

Assure client success, encourage upsell, prevent churn on >2M retail portfolio - maintaining a Governance - articulating a Strategy - agreeing on a Plan - evidencing Performance during quarterly / (bi-)annual bussines reviews

- Problem solving, training and assistance to a 10K user base of a high end e-commerce platform - Keep in line with KPI, increase customer satisfaction and generate leads for sales (#Salesforce) - Perform project management working in transversal teams (#Clickup)

- Generate qualified leads on DACH zone via commercial marketing - Qualify DACH client need and make clients benefit from e-commerce market expertise - Present advantages of the Oxatis solution and sell the solution most aligned with client need - Update the respective reporting tools (CRM, SalesForce) - Work in tight cooperation with (international) marketing, sales team, customer support, indirect- and presales

- Account management and sales development on german-speaking markets and northern Europe - Complete sales cycle working in tight cooperation with company and production management. - Classic acquisition channels and automated, social & content marketing (#Hubspot, #Sociallymap)

Coordination and motivation of international, intra-european youth mobility programs (Leonardo Internship)

Planification, Coordination and Evaluation of Qualitative / Quantitative Research on Expatriate Management at ITER France. Assistance in the Coordination of Intercultural Training Seminars for Expatriates and Spouses. Reporting on Intercultural and Expatriate Management based on the SWOT model.

Assistance in Public Relations and Marketing at Centre Culturel Français Freiburg. Assistance in planification and coordination of (inter-)cultural events. Communication with the Centre's inter- and bicultural clientele and partners.

Member of the department for Public Relations and Marketing. PR, Marketing, administration and Project Management. Acquisition of presentation and public speaking skills.

Intercultural Management, Expatriate Management, International Business

Socio-cultural and -economic environment of France / Francophone countries. French- / French-German- / French-International Business Relations

International Marketing and International Human Resource Manangement