Gabriel Reitz

formerly Finc3

Increased brand awareness and consideration of Mammut by • Defining Mammut’s target consumers, brand positioning and campaign messaging • Creating brand marketing campaign concepts and seasonal marketing plans • Aligning closely with product and sales to achieve success in the go-to-market process • Leading a team of brand managers and consumer research • Managing brand collaboration projects

• Created seasonal brand marketing campaign concepts and marketing plans • Gathered and interpreted consumer insights, conducted market research and analyzed trends to gain actionable insights • Represented the brand&consumer department in the go-to-market process

• Led the digital key account team in EMEA (wholesale and marketplaces) to achieve high-level growth on digital platforms such as Amazon and Zalando • Conducted performance marketing campaigns to drive sell-through and increase market share on digital platforms

• Managed cross-functional, international projects to launch and scale the online marketplaces business of Mammut in Europe

• Launched and scaled the online marketplace business of zLabels (e.g. Amazon and Ebay) • Assorted and ordered the portfolio for the respective sales channels • Managed an agency for content creation and performance marketing • Developed a new private label business targeting young fashion customers

• Developed a premium streetwear brand for men and women (made in Germany) • Created and distributed photo, video and digital marketing content, on- and offline • Setup a multi-channel distribution and exhibited at Berlin Fashion Week (Bright Tradeshow, Bread&Butter) • Recruited and led a team of 5 employees

• Consulted in marketing, sales and innovation topics such as entering new markets and developing new products • Developed methodologies and trainings and moderated innovation workshops with customers

• Conducted customer attractiveness analyses and segmentations • Managed IT-projects on virtual creativity sessions and CRM processes

• Senior Project perspectives (Inhouse Consulting) • Marketing and Sales for Acrylics and Dispersions • Technical Procurement at BASF Coatings SAS, Clermont de l'Oise, France • HR Planning and Controlling • Marketing for Polymer Dispersions for Architectural Coatings • Marketing and Sales for Pest Control Solutions Business Europe