Gaetano Vancheri

Internal consulting activity aimed to:  Define the digital tactics for each product;  Provide a constant updating of innovative solutions to Product Managers;  Scout new social media activities for the Company;

Planning & execution for kikocosmetics.com, store.atalanta.it and madina.it of:  SEM & SEO Strategy;  Online display campaigns;  E-mail marketing & lead generation activities;  Affiliation activities;  Social media campaigns (Facebook ads);  Sales analysis and budgeting;  Analysis of web metrics;

 Managing of B2B and B2C e-mail campaigns;  Analysis of web metrics;  Management of social media activities (Facebook fanpages, Linkedin group), web copywriting and editing  Speaker for Monster in B2B and B2C events.

 Click distribution analysis on Vodafone.it home page;  Cluster analysis for e-mailing activities and redemption analysis;  Performance analysis of various Vodafone mini-websites (Vodafone Lab, Christmas Card, Summer Card);

Internship in sales and marketing department as sales and marketing manager assistant. Main Activities and Responsibilities: • Preparing launch plans for innovative products; • Marketing research, competitor mapping, competitive intelligence; • Assisting in preparation for trade shows and exhibitions.

Part of Double Degree Programme Internship at Upfront Chromatography AS, Copenhagen, Denmark. As Communication and Business Development assistant

Earned Scholarships in the academic years: 2007 and 2008. Double Degree program in Copenhagen Business School, Copenhagen (DK).

Graduation with Magna cum Laude. Earned Scholarships in the academic years: 2003, 2004, and 2005. Fall 2004: Exchange ERASUMS student in, Lappeenranta University of Technology, Lappeenranta (FIN), IBTM Program.