Ganeshbalan Pandy

Angestellt, Senior Analyst - Data & Digital Transformation, Cognizant
Frankfurt am Main, Germany

Fähigkeiten und Kenntnisse

Business Analysis
Google Analytics
B2B Marketing Strategy
Business Strategy
Product Marketing
Google BigQuery
Business-to-Business (B2B)
Search Engine Optimization (SEO)
Inbound Marketing
Competitive Analysis
Management
Secondary Research
Competitive Intelligence
Market Intelligence
Conversion Optimization
Strategic Planning
Market Research
Customer Experience Analytics
Marketing
Strategic Thinking
Digital Marketing
Marketing Strategy
E-commerce
Strategy
Primary Research
Generative AI / Agentic AI
Product Management
Team Management

Werdegang

Berufserfahrung von Ganeshbalan Pandy

  • Current 4 years and 6 months, since Dec 2021

    Senior Analyst - Data & Digital Transformation

    Cognizant

    Blending expertise in data analytics, digital transformation, and emerging AI capabilities, my consulting work with a leading European airline demonstrates a strong commitment to elevating customer experience. By driving data-informed strategies, I’ve contributed to improved customer satisfaction and ensured product performance aligns seamlessly with evolving business goals

  • 2 years and 7 months, May 2019 - Nov 2021

    Digital Marketing Manager

    Socomec Group

    Digital Marketing consultant for the organization's digital strategy. Instrumental in planning and execution of campaigns through email, Social media, webinars, events. Branding strategy for new product launch. Digital pilot for in-house Digital Tools of clients and partners. Key member for website & eCommerce launch and owning traffic acquisition, conversion, and optimization.

  • 3 years and 11 months, Jun 2015 - Apr 2019

    Ecommerce Marketing Manager

    Frost & Sullivan

    Global launch of an e-Commerce platform for 20,000+ research products of Frost & Sullivan. This platform launched in May 2016 which turned to be a Million Dollar revenue-generating platform for Online sales, which is driven by core eCommerce and digital marketing strategies. Specialized in solving complex business selling processes into a simplified version. Successful in achieving subscription services (Technology Opportunity Engine - Intelligence Alert Subscriptions) in eCommerce for a complex B2B sellin

  • 3 years and 1 month, Jun 2012 - Jun 2015

    Senior Digital Marketing Executive

    Kumaran Systems

    Product Marketing for Cloud-based Oracle Forms Converter and Oracle ADF Migration tool. Primarily worked for Europe & North America region.

  • 1 year and 2 months, Jun 2011 - Jul 2012

    Market Research Executive

    Feedback Business Consulting Services Pvt Ltd

    Worked as Market research executive to achieve market information, insights, ideas & implementation services to Indian and global firms.

Ausbildung von Ganeshbalan Pandy

  • 1 year and 2 months, Jun 2021 - Jul 2022

    Advanced Strategies in Digital Marketing

    Cambridge Judge Business School

    Attended without certification

  • 3 months, Jun 2014 - Aug 2014

    Professional Diploma in Digital Marketing

    Digital Marketing Institute

  • 2009 - 2011

    Master of Business Administration (MBA)

    Madurai Kamaraj University

    VHNSNC B SCHOOL

  • 4 years and 1 month, Apr 2005 - Apr 2009

    Bachelor of Engineering - BE

    Anna University

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