Giuliana Bedoyaa

- Increased customer loyalty by 18% compared to the previous year trough an improved retention strategy - Managed an annual marketing budget of 200.000 € - Improved premium client relationships by organizing events and customized online communication - Organized and hosting premium events in theatres, hotels, convention centres for up to 500 clients in 19 cities in Peru, increasing customer happiness

- Managed client base, increased the number of clients approached from 100 to 600 clients with the same budget in one year - Increased social media engagement by 12% trough a more user-friendly content strategy - Leaded the cross-functional project for the development of the new Social Responsibility Website with 14 people involved - Increased satisfaction level through investment tracking while maintaining the budget equal

- Helped with the annual communication plan, developed brochures and newsletters for clients - Supported the digital team, tracked the investment in social media - Identified and improved client relationship processes in the INNOVA Committee representing the Marketing Team

- Supported the Marketing department by developed investment strategies for brand specific sales force & consulting activities towards customer loyalty - Purchased merchandise articles for Apple, HP and Lenovo for the sales team

Expertise in: Understanding the Customer Sales Pricing Strategy PR & Corporate Communications New Product Development Marketing Analytics Digital Marketing and Social Media Advertising International Negotiations Big Data Analysis

- Graduated in the top third - Early completion through recognition of the degree in Hospitality Managment