Hendrik Unkel

The business unit Systems in Germany and Austria brings together ASUS Retail and Channel Partner business into one organisation that drives ASUS consumer and B2B product portfolio including Desktop, Laptop, Smartphones and Gaming. I hold the full P&L accountability for Germany/Austria and I supervise and schedule a high-performing team to oversee product management, sales, and marketing.

As General Manager and as a member of Trekstor’s leadership team, I was responsible for marketing, purchasing, product development, quality control and international sales of the Laptop, Tablet, Smartwatches and Smartphone business.

Drove business growth and managed innovations by liaising with a team of seven workers. Led digital transformation discussions with relevant clients.

Drove Intel’s powered smartphone design wins in the EMEA region. Supervised commercial responsibility for profit and revenue. Directed Tier1 and Tier2 customer engagements. Strengthened professional business relations with teams and local customer organisations across all management levels.

Managed Nokia Mobile Phones globally. Lead cross functional organisation in sales, finance, legal, operations and customer facing technical teams for mobile phones. Built and maintained productive relationships at all management levels.

Head of chipset platform planning for Infineon’s line of affordable mobile wireless products. Executed strategic product planning and oversaw business development for Tier1 and Tier2 customers. Defined product roadmap, pricing, and concepts.

Drove chipset platform planning for Infineon’s Ultra-Low Cost Mobile Phone Solutions and managed Business Development of Nokia Mobile Phones. Recognized for winning Nokia Mobile Phones as customer for Infineon’s Ultra-Low Cost Phone Solutions.

Acting as Liason Manager for NeonSeven to integrate them into Infineon`s chipset platform development organisation.

Technical Assistant of the Business Unit Head Mobile Phones

In-house consultant focusing on Process Management

In-house Consultant focusing on Benchmarking and process optimization.

Strategische Unternehmensführung und Marketing