Ibrahim Albakri

CurioCity is a boutique research & analytics consultancy and client’s partnership. CurioCity delivers a unique model of multiple business areas through various capabilities in Consumer Research, Customized Projects, and retail measurement driven by modern methodologies including behavioral science and AI-powered analytics.

Originated and led TV audience measurement in KSA based on electronic TV meters and managed to produce data for the first time in history of KSA media. This “light-house” project was one of top 3 project globally at GfK in terms of size and revenue and of extreme importance to the media industry in the PANARAB and to the authorities in KSA.

• Drove quality KPIs and enhancement to contribute in price adjustments of the service reflected in 15%+ on P&L. • Established and led the commercial force in KSA to grow business from $1,7M to over $9M in six years. • One of the key members in acquiring MEMRB retail business in 2011/2012. • Led initiative to have one voice Nielsen across products with leading clients and managed to grow business on 2 times speed by killing silos legacy. • Led Mega project for the ministry of labor to drive Saudization.