Ignacio Guajardo Pavez

Professional Training & Coaching. Start-Up. • Development of a new marketing strategy for a new product. • Enhanced processes regarding Social Media and communication channels achieving an increase in sales by 45%. • Collaboration in all actives ruled by the Marketing Manager. • Worked well independently and on a team to solve problems.

Pharmaceutical Start-Up focused on regulatory affairs and pharmaceutical consulting. • Worked to evolve Social Media strategies while also staying current. • Conducting marketing research and identifying trends and business opportunities. • Partnered with clients and established goals and succeeded in achieving by 100% in regulatory compliance. • Worked with Google Adds and Analytics for the elaboration of reports

Private pharmaceutical agency. • Established a new Social Media strategy and communication channels for new products. • Planning and implementation of campaigns and new launches (strategies as well as social events). • PR tasks • Development of measuring tools for goals, results and preparation of reports based on KPIs analysis. • Worked with Google Adds and Analytics for the elaboration of reports.

Pharmacy store. Technical Sanitary Director. • Led the sales team • Store’s management planning and Marketing campaigns implementation. • Organized and prioritized work to complete assignments in a timely, efficient manner. Reflected on indexes of the Secret Shopper program, achieving a 97% evaluation. • Worked with a high level of confidence and ambition in a stressful fast-paced environment. Lowest Loss Prevention index 15% and an increase by 37% of sales

Private Tutoring Strat-Up • Founder partner, own start-up. • Led the whole team, 26 tutors. • Built a whole marketing plan for the start-up. • Customer Service system.