Ines Tropa
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Ines Tropa
- Bis heute 5 Jahre und 2 Monate, seit Jan. 2021
Marketing Manager - IoT & B2B Strategy
Telecom26 AG
Leadership Highlights Marketing Lead for the IoT Division driving B2B growth through inbound, content, and SEO, increasing brand awareness by 25% and customer acquisition by 10%. Built data-driven CRM funnels, led cross-functional GTM campaigns, implemented marketing automation, and managed end-to-end MWC execution.
- 10 Monate, Sep. 2019 - Juni 2020
Marketing Communication Specialist
Zepter International / Bioptron AG / Intercosmetica Neuchâtel SA
Managed multi-company marketing and communications for Zepter Group entities, overseeing global content, digital platforms, social media strategy, and international event coordination.
- 1 Jahr und 1 Monat, Juni 2017 - Juni 2018
Marketing Communications Manager
Omya (Schweiz) AG - Switzerland Leading global producer of industrial minerals.
Marketing Communications Manager at Omya Chemicals, leading multi-channel campaigns across seven global business segments, including pharma and chemicals. Managed product launches, global events, and marketing projects while working closely with technical teams to develop value propositions, sales materials, and digital content, ensuring brand and corporate design consistency. Role performed in German (B1).
- 2 Jahre, Juli 2015 - Juni 2017
Marketing Manager B2B
Perform Group
- 2007 - 2013
Other Experience
Marketing Communications
• 2018 - 2019 Sabbatical break / further education - Preparation for German B2, © telc gGmbH certificate. - HackerX: Event Support. • 2011 - 2012 Marketing & Communications Manager / OKI Europe, Lisbon. • 2010 - 2011 Marketing & Business Developer / Quidgest, Madrid. • 2008 - 2010 Commercial Assistant / BPI Investment Bank, Lisbon. • 2007 - 2008 Marketing Assistant / BMW Group Portugal, Lisbon. • 2004 Intern / Ogilvy, Lisbon.
Ausbildung von Ines Tropa
- 1 Jahr, Jan. 2022 - Dez. 2022
Driving Digital Marketing Strategy - Concluded with distinction
INSEAD Business School
- Developing skills to become a successful marketing strategist and achieve business success by creating and delivering new customer value. - Explore the challenges and opportunities of digital disruptions around customers and learn new strategic data-driven skills to to make better business decisions for future growth. - Effectively design and deploy bold and competitive marketing strategies around the customer in the digital age.
- 1 Jahr, Jan. 2015 - Dez. 2015
Berlitz • B2 level Official Deutsch Language Certificate Switzerland
Berlitz
- 1 Jahr und 1 Monat, Sep. 2010 - Sep. 2011
Business Administration
ISCTE – Lisbon University Institute
Entrepreneur: Member of “Associação Portugal Primeiro”
- 4 Jahre und 7 Monate, Sep. 1999 - März 2004
Business Communications and Marketing
ISCEM – Corporate Communications Business School
• Final thesis: “ Advertising in the Portuguese Law Practice” (score: 80%)• Accomplished 1 traineeship as Junior Account at OgilvyOne
Sprachen
Spanisch
Fließend
Portugiesisch
Muttersprache
Englisch
Fließend
Französisch
Gut
Deutsch
Gut
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