Ingrid Manrique

Achieve OP in Business Unit Head Fertility 40 m MXN /year 1.7 m  Reach Opex Ratio & EBIT  Large territory management skills  Operational expenses with meaningful actions with customers  Implement reachable solutions to Assisted Reproduction Centers  Added value and follow up to strategies through innovative tactics  Datamining for accounts  Negotiation  Growth mindset, cross functional thinking  Analytical, hands on mentality, solution oriented, decisive, agile, communicative

Mexico City • 7 portfolio products : Track Record in selling success and promotin complex biotechnological products in medical industry • Increase sales 14% with clients during • Strong communication relation with key internal stakeholders, sales managment and product management. • Implement digital solutions to Fertility Franchise’s in Mexico •Develop B2B growth strategies •Data analysis • Territory 7 cities

2015 2016 Guadalajara, Mexico  Increase sales 16 % bringing added value solutions with clients  Develop workshops between physicians to increase pipeline growth  Market share evaluation, opportunities to increase market penetration

• Contribution to execute aligns with corporate strategies and sales objectives • Budget quarterly management (sales, promotion and internal sales service) • Message mapping, Field analysis necessities implemented in material • Project assignment towards potential client implementation and follow up • Field work with OBGyns and Specialist in High Complexity Artificial Reproductive Centers

• PR negotiations and PR follow up with Endocrinologist and Pediatricians • Price Analysis, Market analysis • Commercial model support for call to action • Budget management Marketing & Sales Force • Message recall activities with field force • Coordinate market specific activities for product launch (Liquid Saizen)

• Monthly Executive Report (Neurology, Endocrinology and Fertility Business) • Budget analysis; Marketing vs Sales behavior. Savings around 15% of OPEX ratio • Team building interactions between franchises, improve managing resources building interactions among teams and improving productivity • Unit Newsletter, branding image and feedback, feedforward implementation

Beginners- Intermediate Group Meaningful teaching experience

• Plan strategic Marketing events (international, Expert Meetings and Symposia) Educational seminars and customer events • Stand and materials for Congresses • Branding campaign align to global key messages • Budget management • Marketing activities in field • Supplier negotiation

• SAP Purchase orders • Meetings agreements follow up • Support for field force

• Supporting administrative tasks • Translations • Presentation check up

Work through digital strategies implementation in Marketing orinted to results

Teaching English