Inna Leipolt

- Report to Marketing VP. Develop & coordinate strategic presentations for executives & present insights to Marketing VP to enable decision-making - Establish & validate marketing investment (>300M€) according to yearly objectives & business plan - Lead mid-term strategic Marketing organizational transformation allowing to achieve corporate goals (20% cost efficiency) - Drive functional executive events to align priorities & approve strategy - Define & optimise General & Administrative budget (>3M€)

- Ensure cross-functional alignment & product life cycle planning with Product, Strategy & Sales teams to deliver effective pricing strategy, profit & consistent positioning (8 models, 10 RBUs) - Develop & track the 5-year products’ strategy with cross-regional teams to support Nissan’s revenue generation objective (+29%) - Transform business plan into strategic & operational roadmaps for 10 RBUs - Manage 3 analysts: supervise, evaluate performance, lead by example & mentor

- Define & deploy European strategic pricing considering product strength & brand positioning driving growth and profitability - Establish the Infiniti Q30 pricing securing the brand’s #1 seller’s European launch - Prepare product competitiveness analysis & monitor it for 6 models across 18 markets - Report risks & opportunities, propose countermeasures & implement with regions to maximise the profit and volume - Mentor 2 analysts and coordinate team activities of 4 persons

- Initiation, planning, timely execution and closure of Pan-European projects - Printed retail assets specialist: brochures, leaflets & pricelists in 14 markets - Develop & update digital content for 23 markets: configurators & mobile apps - Assess project risk and provide advice to management

-Coordination of various stakeholders to ensure the requirements of the price list production process are fully understood and applied -Quality management of the pricelist deliverables, with time, budget and format constraints -Marketing assets creation process optimisation through introduction of a new system that centralizes and allows every stakeholder to access and modify data related to the workflow

European part-time executive programme offered jointly by six European universities/business schools, internationally accredited by AMBA, AACSB and/or EQUIS. Audencia Business School, Maastricht University, EADA Business School, Aix-Marseille, Kozminski University, HHL Leipzig