Iris Zou
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Iris Zou
- Current 13 years and 5 months, since Jan 2013
Head of Customer Relationship Marketing (CRM in China)
Swarovski AG
1. Online Shop.com management including logistics and whearhouse 2. Digital & CRM strategy development 3. Digital & CRM system setup, upgrade and maintenance 4. Online & Retail Loyalty programs development and implementation 5. Digital CRM -Wechat/Weshop development and management 6. Recruitment and co-branding campaign(partnership) 7. Business analysis and reporting 8. VIP in-store event management 9. Customer service and call centre management
- 1 year and 3 months, Oct 2011 - Dec 2012
Head of Customer Relationship Marketing (CRM)
Volvo Car Corporation
1. Online & offline CRM strategy and implementation plan 2. Leads acquisition, nurturing, and conversion through digital marketing, mobile marketing, data campaigns, social media, etc. 3. My Volvo –owner club 4. Multi media strategy and implementation plan 5. Database setting and data completion
1. Planning，managing & implementing integrated E-commerce, eCRM & Digital Marketing programs 2. Ecommerce site set up for M.A.C and LAB SERIES 3. Launch & Maintenance 4. Social Media & KOL management 5. Member Recruitment & Leads conversion 6. Loyalty Program
1. Ford Club (Strategy & Planning, Website Development, iWOM & BBS, Dealer Integration, Financial Modeling, Affinity Partner, Project Training) 2. Ford.ODP whole year Campaign----New Owner Welcome, Owner Anniversary, Owner Retention. 3. Ford PDP ----Nurturing 4. Ford Leads Management Program----Leads Acquisition & Conversion 5. Ford Dealer Newsletter----Dealer Management Supporting 6. Ford Credit----New Owner Welcome 7. Land Rover CRM campaign----New Owner Welcome, Acquisition & Leads Management
- 1 year and 2 months, Jun 2006 - Jul 2007
Key Account Manager
MRM // McCann GmbH
1. GSK Health Club strategy plan.----CRM 2. UPS Acquisition projects and Promotion projects. Lufthansa eDM&DM&Banner---CRM, Digital Marketing 3. UPS Olympics website, GoodYear website---- Digital Marketing
- 3 years and 1 month, Jun 2003 - Jun 2006
Marketing specialist
Johnson & Johnson
In charge of conference for customer, tendering management, advertising, catalog, Sales plan and report system management, customer survey, training program and Professional education management, sales key performance indicators (KPIs), project budget control, annual meeting and so on.
Ausbildung von Iris Zou
- 3 years and 10 months, Sep 1999 - Jun 2003
Applied mathematics
Donghua University
Applied mathematics and Economics
Sprachen
English
C1 (Fließend)
Chinese
C2 (Verhandlungssicher / Muttersprachlich)
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