Iris Zou

 1. Online Shop.com management including logistics and whearhouse  2. Digital & CRM strategy development  3. Digital & CRM system setup, upgrade and maintenance  4. Online & Retail Loyalty programs development and implementation  5. Digital CRM -Wechat/Weshop development and management  6. Recruitment and co-branding campaign(partnership)  7. Business analysis and reporting  8. VIP in-store event management  9. Customer service and call centre management

1. Online & offline CRM strategy and implementation plan 2. Leads acquisition, nurturing, and conversion through digital marketing, mobile marketing, data campaigns, social media, etc. 3. My Volvo –owner club 4. Multi media strategy and implementation plan 5. Database setting and data completion

 1. Planning，managing & implementing integrated E-commerce, eCRM & Digital Marketing programs  2. Ecommerce site set up for M.A.C and LAB SERIES  3. Launch & Maintenance  4. Social Media & KOL management  5. Member Recruitment & Leads conversion  6. Loyalty Program

1. Ford Club (Strategy & Planning, Website Development, iWOM & BBS, Dealer Integration, Financial Modeling, Affinity Partner, Project Training) 2. Ford.ODP whole year Campaign----New Owner Welcome, Owner Anniversary, Owner Retention. 3. Ford PDP ----Nurturing 4. Ford Leads Management Program----Leads Acquisition & Conversion 5. Ford Dealer Newsletter----Dealer Management Supporting 6. Ford Credit----New Owner Welcome 7. Land Rover CRM campaign----New Owner Welcome, Acquisition & Leads Management

1. GSK Health Club strategy plan.----CRM 2. UPS Acquisition projects and Promotion projects. Lufthansa eDM&DM&Banner---CRM, Digital Marketing 3. UPS Olympics website, GoodYear website---- Digital Marketing

In charge of conference for customer, tendering management, advertising, catalog, Sales plan and report system management, customer survey, training program and Professional education management, sales key performance indicators (KPIs), project budget control, annual meeting and so on.

Applied mathematics and Economics