Jan Gerfen

ist offen für Projekte. 🔎

Bis 2024, Sales Director Emerging Markets & Distributors EMEA, The North Face EMEA, a VF International Sagl Company
Pregassona/ Lugano, Switzerland

Fähigkeiten und Kenntnisse

Internationaler Vertrieb
Vertriebssteuerung
Go To Market
Country Management
Strategische Kundenführung
Vertrieb
Management
Verkauf
Key Account Management
Vertriebsleitung
Sportökonomie
Englische Sprache
Interkulturelle Kompetenz
Reisebereitschaft
Teamfähigkeit
Führung
Fitness
Begeisterungsfähigkeit
Empathie

Werdegang

Berufserfahrung von Jan Gerfen

  • 4 years and 11 months, Apr 2019 - Feb 2024

    Sales Director Emerging Markets & Distributors EMEA

    The North Face EMEA, a VF International Sagl Company

    • Managing Sales and Go-to-Market operations of 6 own subsidiaries spanning across Turkey, Israel, Russia, Greece, Poland, Czech Republic, Slovakia and Hungary • Managing & developing the entire EMEA Distributor network, focus on Middle East, Balkan and African territories (15 partners/ 24 countries) • Planning, building market & channel right strategies in sync with the regional brand strategy to drive and achieve all performance metrics (Revenue growth / Market share / Brand health / Profitability)

  • 4 years and 4 months, Jan 2015 - Apr 2019

    Area Manager (Eastern Europe, Middle East & Africa)

    The North Face EMEA, a VF International Sagl Company

    promoted in 2019 to DIRECTOR level, see main activities & achievements listed above

  • 1 year and 6 months, Jul 2013 - Dec 2014

    Strategic Account Manager EMEA & Country Sales Manager Austria/ Switzerland

    The North Face EMEA, a VF International Sagl Company

    • Accountability of defined Strategic Accounts (see role description “Strategic Account Manager” as continuing from previous role) • Additional accountability for managing 2 Countries (CH & AT) set up with agencies. Leading and developing the alp region (5 years planning, seasonal GTM planning & execution, Marketplace management for wholesale & franchise development, P&L management of an agency distribution model)

  • 1 year and 9 months, Oct 2011 - Jun 2013

    Strategic Account Manager EMEA

    The North Face EMEA, a VF International Sagl Company

    • Managing international strategic accounts: INTERSPORT (IIC), ZALANDO, STMI and SPORT 2000 International. • Service model optimization for operational excellence • Focus on marketplace differentiation (SMU assortment planning)

  • 6 years and 4 months, Jun 2005 - Sep 2011

    Key Account Manager

    adidas AG

    • Managing >100Mio€ Footwear biz for INTERSPORT and SPORT 2000 Germany, ANWR, SABU and QUICKSHUH • Planning and executing customized Football initiatives: World Cup 2006, EC 2008 and World Cup 2010 • Strategic Account Planning & development based on European “KAM Excellence” strategy • Permanent member at international meetings with IIC and Sport2000 International

  • 2 years and 3 months, Apr 2003 - Jun 2005

    Assistent der Geschäftsführung

    Polar Deutschland GmbH

    • Sales Controlling (Field & Key Accounts) • Special collaboration projects (Nokia, Salomon, Exel, adidas)

  • 2 years and 3 months, Jan 2001 - Mar 2003

    Projekt Assistent

    PGI Live Communication GmbH

    • Customer Acquisitions • Concept Development & Event Support

  • 10 months, Mar 2001 - Dec 2001

    Trainee

    Dallas Mavericks Ltd.

    • Sport Sponsoring Unit • Planning & execution of On-/ Offcourt promotions • Team Management (General Support, Press & Game operations, Roadtrips)

  • 3 years and 3 months, Oct 1997 - Dec 2000

    Produkttrainer, Ausbilder, Sponsoring

    FILA Deutschland GmbH

Ausbildung von Jan Gerfen

  • Dipl. Sportökonomie

    Universität Bayreuth

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Italian

    B1-B2 (Gute Kenntnisse)

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