Jean-François Koeune

Siemens brand sales directorship : Full sales responsibility for the Siemens major appliances business (all product typologies) leading and managing a large team of key account managers and sales representatives across all channels. Siemens is the N°1 brand in value on the Belgian market.

Scope: Europe, Middle East and Africa - AEG brand, all product categories. Autonomously in charge of the mid to long term definition, planning, implementation and execution of the Sales & Marketing strategy for the AEG business unit, an independently run 1 billion euro company within the Electrolux company with full P&L responsibility and accountability.

Scope: Benelux, France, Italy, Spain, Portugal, Greece - all Brands (AEG, Electrolux, Zanussi) & products. Full short to mid-term marketing mix management, including product line management, through the line communication (consumer and trade) and sales framework definition.

Scope : Belgium – all brands (AEG, Electrolux, Zanussi) & all product categories. In charge of the national product and brand strategy, planning and execution.

Scope : all brands (AEG, Electrolux, Zanussi), kitchen business, 5 largest national accounts.

Scope : Brussels and South Belgium – all brands (AEG, Electrolux, Zanussi) within the kitchen business Client acquisition and portfolio management

2 years but done in 1