Ing. Jorge Daniel Azcárraga Guirola

Complete Order Process Supervision, and execution, contract Negotiations and alignment, with cross functional teams. Planning and Execution of “Field Days”, Trade fairs and personalized visits with Top Customers (Sinaloa and Guanajuato). Overall Sales increase year to year up to 15% vs. previous period. Executing new Management for Incoming products, assuring compliance with all Phytosanitary Regulations.

Purchase Order Control Process (PO Creation and Follow Up, Inventory validation, warehousing and transportation alignment) Seasonal Sales Planning and Forecasting, aligning strategies from different departments, (Sales, Marketing, Warehousing, Procurement) Transport Optimization of 10% vs. last period. Increase of Fill Rate indicators with key customers by 15%. Contract alignment proposal to centralize deliveries and increase efficiency with cost reduction up to 20%.

Project Coordinator aligned with Customer Warehouses, focusing on cost reduction, enhancing efficiency and time reduction process (Coordination with all customer warehouses scattered around the country, Mexico City, Nuevo León, Sinaloa, Tabasco, etc.) Developing and executing efficiency projects (Blind Delivery, Pallet Alignment, Backhaul Delivery, Cross Docking, Pallet ID) Increase in areas KPI’s such as CCFOT, Fill Rate by 8% vs. last period

Leader of monthly “Sync Meeting” with different areas within the company (Sales, Brand Building, Customer Successfully implementing Season campaigns (Buen Fin, Christmas Season, Summer holidays) Improvement of KPI’s (12% increase in On Hand Availability, 5% increase in fill rate, 14% decrease in inventory levels for customer, 14% increase in forecasting accuracy Approval and development for “In Plant” strategy within SAM’S Club (Most advanced face of CPFR model).

Database Management for all retail information for WM (Retail link and SAP) Developing and Implementing CPFR model for the division of spreads and Ice Cream within Wal Mart Inventory and Product Management of portfolio assuring 4 key indicators (Inventory Control, Availability at Store, Sales and adequate Fill Rate) Customer alignment and internal strategy development Execution of contingency plans (Spreads Recall from selling point, quality assessment and redistribution)

Overview and Designing Training programs for Latam market of leading KPI’s and strategies (OSA, On Shelf Availability, CCFOT Customer Case Fill on Time) Data analysis and gathering for optimization processes and best practices for different Latam markets

Internal Process Business Administration Project Management