Juan Arroyo

Led UX/UI design for mobile apps cross various brands, managing user research, strategy, design, and implementation for products in the EU and China. Contributed significantly to rebranding Vaillant’s B2C digital products by introducing the “Halo” as the central design element for both apps and hardware HMI.

Conducted user research to understand behaviors and preferences, collaborated with stakeholders to define business objectives and design requirements, and created design strategies. I also played a key role in building a new design strategy business that increased revenue for the design studio NOA.

Developed design concepts for kitchen sinks and appliances with a focus on functionality, aesthetics, market needs and user experience. Responsibilities included design concepts, product renders, and collaborating with cross-functional teams to meet consumer needs and manufacturing requirements.

Worked on projects for corporate identity and website design.

- Supported the creation of HMI concepts for Driver Assistance Systems and Dashboard Displays. - Assisted in conducting in-vehicle user testing.

- Created HMI design concepts for different screen sizes for the following Driver Assistance Systems; Active Park Assist and Lane Departure for the Mondeo, C-Max, Focus and Fiesta platforms. - Created new icon sets for the Navigation and Driving Assistance Systems. - Conducted in-vehicle user testing.

Conducted design research for this Chinese design studio, which involved a field trip to Mexico to assess the current needs of architects and the market for light switches. The insights gathered were transformed into design requirements, which were then used to develop a new family of switches tailored for the Mexican market.

- Supported the creation of design strategy and archetype concepts for customers like Siemens mobile and Gigaset. - Creation of design documents and presentations.

Postgraduate studies in Industrial and Interaction Design