Ing. Julian de Groot

Responsible for the Sales and Marketing performance of the range of commercial vans of Nissan for Europe. Work together within the Renault-Nissan alliance to optimize product content and transfer price.

Managing a team of 8 pricing professionals. Our key deliverables are optimizing product competitiveness and leveraging pricing opportunities/risk to improve profitability. Making sure that quality and consistency of pricing data, processes and formats are maintained.

Coordinated the launch of key new Nissan models in the Dutch market. Determined positioning, pricing and launch plan. Cross-functional project management in order to ensure alignment between the objectives and tasks of all other departments in Nissan NL. Created and implemented marketing campaigns for existing models.

Managed business planning of Nissan NL regarding quarterly campaigns, annual budget and mid-term outlook. Introduced the 100% electrical Nissan LEAF in the Dutch market. Determined the right sales strategy, and worked with external partners to develop an infrastructure for charging vehicles.

Ensured volume growth for two product groups within the EMEA region through the successful launch of new products as well as life cycle management. .

Prepared the European commercialization of the Mitsubishi Electrical Vehicle (i-MiEV) in Europe together with the distributors. Consulted governments and NGO’s on electrical transport implementation in society.

Co-ordinated all activities, processes and systems needed to realize the lifecycle management for the Mitsubishi convertible, which was built by coachbuilder Pininfarina in Italy. Managed relations between engineering in Japan, and factories in The Netherlands and Italy.

Innovation Management