Junel Popp

Retail Solutions provides a comprehensive suite of award-winning software-as-a-service (SaaS) solutions to more than 500 consumer goods companies who leverage downstream sales and inventory data to improve their execution at retail. These leading brands trust Retail Solutions to grow their sales through data-driven partnerships with retailers focused on designing and executing more effective promotions, optimizing pricing and assortments, and improving on-shelf availability.

• Built from scratch the market research study that identified significant new international prospects via the techniques of: o Cold phoning, mailing, mass emailing, o Highly specialized template building (to capture key indices) o Use of design and research tools such as Snagit, Cabestan, Kompass, Orbis, o CRM. o e-collaborative platform solutions in SAAS mode ( software)

1. Built the complete marketing plan and strategy for the development of the new business activity. 2. Created, and subsequently managed at a marketing / branding level a very successful new clothing line that targeted the high growth and profitable sports sector 3. Identified and secured sponsors that also free issued equipment for a major French Rugby Team ( RCT), 4. Researched and identified new target clothing markets, (using CRM techniques)