Karen Loh

Developing an operating business model and business processes to commercialise a technology application in new markets for automotive clients. Conceptualising and executing field research with internal and external partners in close collaboration with BASF and MBS colleagues. Part of MBA thesis.

• Cultivated diplomatic relations and lobbied worldwide government authorities to gain route authority, influence global industry deregulation and reduced cost frameworks • Managed team of 15 to internationally market MICE, corporate and leisure holiday experiences • Championed product leadership by planning, developing and marketing the award-winning inflight wine and beverage programme across the airline's global network

• Consulted Directors, planned and implemented brand renewal strategy to develop new corporate identity: coached company employees on brand ambassadorship, surveyed customer perception, created a new website wow.sg, organised photoshoots and media interviews, revamped customer-facing touch points • Grew global PR coverage of commercial properties built across Asia and the Middle East through new and strengthened media partnerships resulting in front-cover magazine exposures

• Managed multichannel global marketing campaigns to promote brand values and industry-leading inflight / ground experiences, including high-profile global online charity auction with eBay, raising S$2 million (~€1,4 Mio) in 2 months from sale of seats on the historic first Airbus 380 flight • Implemented company-wide new brand strategy and architecture • Prepared negotiation strategies and represented company interests at negotiations at inter-governmental fora to influence global industry deregulation

• Supported the organisation of degustation events and cultural salons to showcase the pairing of their brews and seasonal local produce in the Brewery’s restaurants and retail outlets • Illustrated promotional material and maps to facilitate local culinary tourism efforts • Restored traditional townscape and architecture through revitalisation projects