Kavya Velisetti

Managed global marketing campaigns to reduce churn and boost retention Maintained and organized internal communication for Operational Excellence, including documentation of processes, guidelines and reports Conducted research and data analysis on customer experience to support stakeholder alignment

Created content for documentation so the company can transition from managed services to self-service Collaborated closely with various stakeholders including tech writers, tech solutions architects, client services, product managers and marketing Strategized on and built content for an online user training course which included video tutorials, assignments and quizzes

Strategized on and created content for official software documentation, landing pages, blogs and social media platforms Collaborated closely with various stakeholders including developers, designers, product owners, marketing analysts and marketing executives Built an engaging developer community on Discord and organized Twitter Spaces for the flagship open source project (NativeBase)

Collaborated with subject matter experts and authored a research proposal to evaluate the impact of a nutrition intervention addressing malnutrition among 1-3 year olds Wrote grant proposals, client case studies and an implementation manual for program scale up

Managed and optimized digital media campaigns for several clients across the Asia Pacific Region. Generated data driven insights during the life-cycle of these campaigns that highlighted business challenges and approaches to solving them.

Analyzed and optimized Facebook and Twitter ad campaigns. Automated design processes to reduce turnaround time for standardized creatives. Coordinated with city marketing teams and the central content team to ensure timely delivery of creatives.

Worked on business development to partner with valuable clients such as NGOs and internet marketers. Started the campus ambassador program. Recruited and managed a team of campus ambassadors across India. Launched, analyzed and optimized Facebook ad campaigns.

Aarogyasri Health Care Trust is an initiative by the Telangana state government to provide medical insurance to below poverty line families. Optimized standard operating procedures for the Grievance and 104 Call Centre departments.