Khizra Sohail Shafi

Led market research and competitive analysis to drive B2C/B2B growth across South Asia, while building and managing customer communities. Delivered end-to-end marketing assets, onboarding flows, tutorials, & user guides to improve international customer journeys. Supported regional expansion, partner onboarding, & cross-functional initiatives. Played a key role in post-merger integration, executing AML training, & data-driven operational decision-making.

• Designed an EB initiative; Campus Ambassador Program across 25 IT universities to improve brand perception and increase applicant quality. Launched mass hiring campaigns and events like hackathons, career fairs to create project pipelines for US, LATAM and EMEA clients. Led migration of an ATS system across 3 regional locations and produced internal process handbooks to standardize recruitment messaging and branding. Acted as SPOC for service delivery, business and software engineering leadership.

• Collaborated with the marketing team to increase brand visibility for 30+ hiring requisitions through social media campaigns and optimized job board integration (LinkedIn, Rozee.pk). Organized training events during TPL Learning Week to boost internal branding and employee experience. Improved diversity branding by improving female workforce representation across six business subsidiaries by 10%. Reduced time to fill by 40% for hiring requisitions by leveraging databases and recruiting software tools.

• Led the end-to-end design and execution of nationwide mentoring, counselling and summer programs across 100+ schools with custom branding strategies. Directed partnership strategy and public engagement for six academic institutions, achieving significant cost savings on OPEX and TCF alumni visibility. Developed communication strategies for four program rollouts via email marketing and community-driven video content.

- Elected Representative Examination Board | Student Council for Academic Yr 2023-24 - Elected Representative | UE Teaching Award Jury and Quality Circle SoSe 2024