Khizra Sohail Shafi

• Organized two large-scale B2C marketing events overseeing venue coordination, material production, and on ground execution. • Expanded B2B outreach and partnerships for digital products with 15+ educational consultancies. • Improved communication flow and email marketing with tools such as Brevo and Mailchimp. • Strengthen brand position and customer engagement by growing Facebook community to 11000 members. • Achieved 100% monthly customer application targets consecutively to support business growth.

• Designed visual campaigns on Canva and produced end-to-end video content for YouTube; including scripting, filming, editing — to enhance and streamline international customer onboarding experience. • Onboarded and partnered with an international bank, to simplify international fund transfer process. • Converted 80% of new customers from a basic product to Prime category by proactive outreach.

- Managed end-to-end recruitment from sourcing to contract negotiations for 50+ monthly requisitions, facilitated 35 Project Managers with team formation & resource allocation for 50+ US & LATAM Clients. - Launched a Campus Ambassador Program in 25 IT Universities in Pakistan to position the company brand and built a talent pipeline through 5 career fairs, 3 hiring hackathons - Redesigned employee referral program and TA handbook, led the implementation of ATS to align internal processes.

- Elected Representative Examination Board | Student Council for Academic Yr 2023-24 - Elected Representative | UE Teaching Award Jury and Quality Circle SoSe 2024