Lara Luisa Schott

- Consulting on digital business strategy & business case/s resulted in the setup of the major digital transformation program for customer-facing business with marketing in focus - Responsibility of setting up & implementing resulting program/product(s) - Working in a cross-disciplinary environment with marketing, sales, customer service, IT, creative & content agencies, technical implementation partners, data protection and data & analytics team members & stakeholders on all levels of the organization

- Strategic & operational marketing for packaging adhesives in the food and beverage industry - Responsibility for business development in the food retail sector - On-top responsibility for roll-out of new CRM tool and marketing platform across Industrial Adhesives unit in Europe - Strong collaboration with sales, product development

- Consulting leading German drug store client on assortment decisions in hair care, styling and coloration - Hands-on analyses, resulting in data-driven recommendations using market and consumer panel data and shelf visualization tool for external client and internal marketing consulting - Strong collaboration with brand management and sales

- Preparing presentations/materials/concepts for Management Board, Finance Executive Committee & Henkel family - Supporting (bottom-up & top-down) strategy development - Department at the time was called Integrated Business Solutions (IBS) and was comprised of IT, Shares Services & Process Organization at Henkel

- Financial study association of Maastricht University; international board, registered at Dutch Chamber of Commerce - turnover: €170 000; 70 voluntary “employees” & 1400 general members, 40 multinational corporate customers - main responsibilities: sales/contact point for international customers; managing 4 teams