Laura Catz

• Managed SEM strategy implementation and performance for accounts with 3 mil €/year, across 14 different Western Europe countries with 11 languages • Improved the account’s KPIs, with an increase of over 30% in clicks and CTR while CPC decreased with 40% • Created reports both internally (assessing MoM account improvements) and externally (client monthly reports) • Developed keywords and ads toolkit, localized and implemented across all markets • Coordinated training for new team members

• Develop a PPC strategy focusing on ROI for various accounts; including paid search display and remarketing • Create and analyze weekly and monthly reports in Omniture and Google analytics • Setting up the campaigns and keyword research (long tail) • Daily optimization with adding new keywords or new ads • Give solutions based on monthly analysis of Facebook insights • Regularly checking up if the KPI are met for PPC, email and Facebook campaigns and finding new ways to improve results

Digital Marketing, Digital Marketing Strategy

• Online business administration • Business communication and media

• Course focused on: Direct marketing, International marketing, logistics