Leanne Waldal

Research and business development

Scale and grow a research practice around the globe

Defined research vision and strategy Scaled, managed, led, and matured a mixed method research team (B2B research) across 3 cities in 2 countries Worked cross-functionally with leaders in design, product, engineering, marketing, and sales. Changed the organization's research practice from remote interviews and surveys to multi-method research Improved access to users for the product organization's research. Trained people, across the company, on research methods

Defined and owned research and analytics strategy for portfolio of 2d/3d design software Modernized the research and analytics practice and processes, upleveling the skills of the team. Managed and grew a global team of researchers, research operations, and data analysts/scientists. Implemented a new product research community to increase access to users

Led a team of researchers, and research operations For the first year, hired and structured and grew the research team. Defined career ladders and growth plans for researchers. Democratized access to users/customers by creating a product research community. Mixed research with analytics in order to better understand users and markets

Founded and ran consulting agency from start to end. Grew and downsized the agency. Managed employees, contractors, vendors, projects, budgets, contracts, and P&L. Managed research and testing (average 75 projects per year) for 200 companies, from startups to Fortune 100, across many industries, B2C and B2B and B2B2C. Projects focused on web, software, apps, devices, ads, marketing, concepts, prototypes.