Luca Bellavita

An accomplished, flexible, organized and multilingual professional with extensive experience across diverse disciplines in visual communications, I apply exceptionally creative, analytical, results-oriented skills in combination with a positive attitude to meet company goals and objectives. I have demonstrated the ability to work cross-functionally and cross-culturally to develop strong relationships with internal collaborators, clients and external partners. Self-driven and self-starter, I am adept at proa

DIRECT MARKETING: Effective team manager of eight multi-cultural graphic designers who deliver online and offline DM projects for the EU Retention Marketing team as well as creating outstanding concept and creativities. In this time, the team achieved an uplift of 60% in productivity and overcome our peers in Lexington, without compromising in quality. • Spearheading the creative execution of Vistaprint’s online, offline, and direct-mail campaigns.

DIRECT MARKETING: Created top-performing Direct Marketing multichannel’ campaigns (Affiliate, Acquisition and Retention Emails, Landing pages, pop-under, etc.); became team leader of six multi-cultural graphic designers after six months. Completed online and offline DM campaigns for the EU Retention Marketing team. • Designed top-performing DM campaigns, some of them still outperforming after over three years.

ADVERTISING and BRAND IDENTITY: Planning and optimizing the Agency workflow, trafficking, managing in-house and freelance designers, identifying key designers and illustrators for specific projects, accounting. Personally designed corporate and brand identity, catalogs, books and online/offline advertising campaigns, organizing events, expositions and conferences.

Cross-media publishing, user interfaces and multimedia, web portals and online applications, functional mock-ups, and use cases. Main clients: ESAW (European Statistics on Accidents at Work), ENEL, INAIL, ENASARCO, IMPDAP, INPS.

CONSULTANT AND FREELANCE DESIGNER, Developed UI, web applications and multimedia CD/DVD-Rom for training and presentations. Designed presentations, stands for events and internal/external communication projects. Internal/external communication, design of content for web portal, creation of online ads. Illustrator, logos and brand identity, corporate images, packaging, in-shop stand, direct marketing, inserts, etc. During this time, I lived in The Nederland for one year.