Lucas Heinis

Business and Leadership Consultant with focus on Strategy, Marketing and Brand Launch, Operational Excellence and Change Management. Interim Management on a project basis.

Led global launches of Elanco’s key strategic brands: Led development of the global launch / marketing strategy. Built and led global, regional and local high-performing launch teams to drive launch readiness. Optimized the global launch process to align on strategies, priorities and increase efficiency / executional consistency. Developed marketing and launch leader capabilities. CSR: Overall marketing strategy and execution lead in the East Africa Growth Acceleration (EAGA) project.

• Global Business, Marketing and Sales capability improvement • Implemented Global Launch Excellence approach. Led global launch teams. • Built SFE function and Veeva as CRM solution. • Established Digital Marketing strategy. Optimized on-line presence / mobile readiness and implemented eDetailing /CLM solutions. • Established global agency management concept, Congress & Conference excellence approach (Led global C&C engagement) and Marketing and Commercial compliance systems.

Business unit responsibility. Developed and led business unit wide long-term strategic development and growth of the Global Pig & Poultry business franchise. Successfully defended against generic entries.

General Manager / CEO and vice-president of the Board of Directors of SNAH. Led and grew the SNAH China and South East Asia business and managed chemical manufacturing plant for global supplies. Grew sales by >100% and transformed the company culture. Overall leadership and P&L responsibility for a business of USD 30 - 40 m and an average of 150 - 200 employees.