Simohamed MAMDOUH

Med. reps. team management and development (training, coaching, learning), responsible for regional planning (strategy, objectives, actions/projects and budget planning/allocation), sales/operational dashboard set-up supporting monthly business reviews, cross-functional leadership for strategic key account management, COVID-19 crisis management, contribution to national strategic and operational decisions, territory action plan template optimization, national GI cancers support program set-up

Global marketing team management, cross-functional leadership for brand planning, member of product governances bodies (commercial and clinical development), co-chair of alliance governance body (product strategy)

Cross-functional leadership on brand planning, global programs and launch platforms (disease management, patient journey support, competitive intelligence, product campaigns), functional management

Princeps - Oncology (nintedanib: mNSCLC & mCRC ; volasertib: AML & MDS): pre-launch marketing strategy/activities including launch readiness follow-up, brand planning, franchise programs Biosimilars - Oncology & Immunology: country leader (European Leadership Team member) for business structure set-up (P&L, FTE planning, launch readiness, cross-functional pre-launch activities)

Promotion of established oncology supportive care drug (EPO) & targeted therapy in breast cancer, pre-launch activities of subcutaneous new formulation

Marketing activities for 1 established indication, launch of 2 new indications, personalized medicine with molecular testing (biomarker), brand planning, segmentation & targeting, franchise projects

Set-up and follow-up of the promotional campaign Involved in the organization of national workshop on side-effects management Prepared and participated to the national sales seminary Participated to the campaign testing (market research and field testing with reps)

At Ipsos Healthcare department : * Full Research Management (fieldworks, analysis & study reports): national/international quantitative and qualitative studies * Field of expertise: Brand positioning and awareness, product and institutional communication * Customers: Pharmaceutical industry and national public health institutes

BioAnaLab Ltd : CRO located in the Oxford Science Park specialized in bioanalytical assays for the pharmaceutical industry Immunoassays development for the measurement of Monoclonal Antibody Therapies (Rituximab) and cytokines in human serum samples by ECL (electrogenerated chemiluminescence) and ELISA (enzyme-linked immunosorbent assay) technologies : * Development project management of immunoassays using ECL and ELISA technologies * Project sustainability and profitability assessement

At the IPMC (Institut de Pharmacologie Moléculaire et Cellulaire), Neuropeptides laboratory : * Research project management: Microglia activation and recruitment after PrPres infection * Comprehension and characterization of the mechanisms involved in Prion neurodegenerative disease