Lucia Fernandez Rivera

Angestellt, Head of Community, Telefonica
London, Vereinigtes Königreich

Fähigkeiten und Kenntnisse

advertising
marketing
social media
strategy
online
Digital Media
Marketing
Online Marketing
Forums de discussions
Message Boards
Social Networks

Werdegang

Berufserfahrung von Lucia Fernandez Rivera

  • Bis heute 11 Jahre und 2 Monate, seit Juni 2014

    Head of Community

    Telefonica

    • Responsible for clients, account management and digital marketing consultancy • Duties include planning, implementation, analysis, optimisation and strategies for businesses • Manage Community Team projects, ensuring that correct data is extracted from the community and exploited to its fullest potential, and analysing member interaction to ensure we get the highest engagement levels possible from our members • Utilise the community to ensure the continuous creation of content (UGC)

  • Bis heute

    Social Media Account Manager

    Carat Enterprise / Iprospect

  • 9 Monate, Okt. 2013 - Juni 2014

    Social Media Account Manager

    Aegis Group

    • Worked across Carat Enterprise and IProspect, acted as the bridge between the two growing social media department • Played an active role in helping the team pitch for and win new accounts • Worked across clients and accounts providing strategic analysis while delivering projects • Social listening for new business: Produced social media insights for new business pitches as insights

  • 2 Jahre und 10 Monate, Sep. 2010 - Juni 2013

    Social Media Manager and Digital Strategy

    Cableivision Fibertel

    • Developed online strategies and annual social media plans for all the brands • Managed the department, projects and external agencies (providers of: applications, games, design, etc.) as well as the budget for the business unit • Managed crisis communication and emergency on social media sites for different brands • Evaluated social media properties and campaign results as well as alternative presence on other social media sites

Ausbildung von Lucia Fernandez Rivera

  • 9 Monate, Apr. 2012 - Dez. 2012

    Postgraduate in Development Mangement

    UCA

  • 10 Monate, März 2012 - Dez. 2012

    Executive Program

    UP

  • 4 Jahre und 4 Monate, März 2001 - Juni 2005

    Advertising

    UCES

Sprachen

  • Englisch

    Fließend

  • Spanisch

    Muttersprache

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