Lucia Fernandez Rivera

• Responsible for clients, account management and digital marketing consultancy • Duties include planning, implementation, analysis, optimisation and strategies for businesses • Manage Community Team projects, ensuring that correct data is extracted from the community and exploited to its fullest potential, and analysing member interaction to ensure we get the highest engagement levels possible from our members • Utilise the community to ensure the continuous creation of content (UGC)

• Worked across Carat Enterprise and IProspect, acted as the bridge between the two growing social media department • Played an active role in helping the team pitch for and win new accounts • Worked across clients and accounts providing strategic analysis while delivering projects • Social listening for new business: Produced social media insights for new business pitches as insights

• Developed online strategies and annual social media plans for all the brands • Managed the department, projects and external agencies (providers of: applications, games, design, etc.) as well as the budget for the business unit • Managed crisis communication and emergency on social media sites for different brands • Evaluated social media properties and campaign results as well as alternative presence on other social media sites