Lutz Hoeger

Leading product strategy for a multi-market promotion platform, aligning domains on a shared architecture. Built and led a cross-functional product team with end-to-end ownership of platform capabilities. Led the migration of local solutions to a unified platform. Introduced structured product discovery connecting market, customer and internal inputs to delivery. Established clear decision guidelines. Integrated generative AI to provide structured feedback, improving consistency and scaling decision-making.

Helping senior citizens learn how to use smartphones and digital services, focusing on practical everyday use and building confidence with technology.

Played a key role in transitioning from traditional coupon services to a scalable digital promotion platform. Built and evolved a multi-market platform for promotion management and customer engagement. Owned product vision, strategy and roadmap, adding capabilities like cashback automation. Improved user experience across consumer channels such as landing pages and coupon galleries. Led enterprise integrations, enabling API-based connections with client systems.

Helped transition coupon services from paper-based campaigns to digital promotion capabilities. Acted as the bridge between engineering, sales and campaign teams when designing customer solutions. Expanded services with digital capabilities across European markets. Implemented web and print campaign designs, contributing front-end code where needed. Introduced agile practices and coordinated cross-team product delivery.

Led product management for Oracle Open Office across desktop and emerging cloud capabilities. Owned product vision, strategy and roadmap for the suite. Translated customer requirements, technology trends and competitive insights into product features. Collaborated closely with engineering on planning and delivery. Acted as the interface between engineering, sales, marketing and legal.

Led product strategy for web and mobile productivity capabilities within the StarOffice / OpenOffice ecosystem. Defined product strategy for mobile office productivity solutions. Coordinated product planning across multiple products using roadmap and backlog processes.

» User experience goes open source « * Build and lead an open source user experience community; * Link the StarOffice user experience team to Sun's global organization; * Coordinate legal processes; * Present Sun and StarOffice / OpenOffice.org to customers and on trade shows;

» User experience as an integral part of product development « * Build and lead a StarOffice user experience team; * Establish user experience engineering as an integral part of the product development cycle; * Define and implement a specification process; * Manage requests for enhancements; consolidate outcome into product requirements; design corresponding solutions and features;

* Plan and create product launch material, on-line marketing material, mail order forms; * Develop enterprise solutions for product deployment; give on-site customer trainings; * Transform traditional support paths into automated support systems and on-line support;

* Provide phone support for CorelDRAW! users; * Planning and development of an internal knowledge base (Microsoft Access);

* Maintain and extend PROFIT, an ERP system (Warenwirtschaftssystem) for small and medium business market (Turbo Pascal); * Translate customer needs into product requirements; plan and develop new system modules, e.g. for data im- end export; user interface design;