Nata Jijelava

Managed global marketing operations across HubSpot & Salesforce, supporting campaigns, CRM, automation and process optimization. Led localization and multilingual initiatives, including Lucanet’s Japanese website launch. Coordinated cross-functional projects including Lucanet Connect, project management setup and AI workflow optimization. Supported customer marketing, newsletters and advocacy initiatives while partnering with Content, Design, Product, Web and Sales.

Marketing Operations | Localization & Processes • Managed global translation and localization operations, overseeing external vendors, workflows, and linguistic assets to deliver consistent, on-brand marketing content across markets. • Managed day-to-day marketing operations across HubSpot and Salesforce, supporting campaign builds, email execution, asset management, data hygiene, automation, workflows, and integrations. • Optimized marketing processes and workflows to improve operational efficiency, cross-

• Taught English to students from diverse cultural backgrounds, adapting teaching approaches to individual learning styles and goals. • Designed customized lesson plans and learning materials tailored to students’ specific needs and language levels. • Delivered engaging, interactive lessons using videos, games, and speaking and listening exercises to develop students’ communication skills. • Created an encouraging and immersive learning environment that helped students build confidence and enthusiasm in the

Team CoA — Global Marketing Center of Acceleration • Supported the global brand refresh, coordinating project management and localization activities to help ensure a smooth and consistent rollout across markets. • Restructured marketing workflows and enhanced Teamwork.com to improve efficiency, collaboration, and project visibility across the team. • Designed and hosted workshops on marketing tools and processes, helping teams adopt new workflows and work more effectively. • Project-managed the translation

Team Brand & Communications • Managed 200+ translation and localization projects, coordinating workflows, data, timelines, and communication between internal stakeholders and external translation providers. • Supported the selection and onboarding of a new translation vendor, contributing to a smooth transition and integration into existing workflows. • Coordinated the preparation and maintenance of terminology, glossaries, and translation memories to support consistency and quality across multilingual mark

• Managed day-to-day client accounts and maintained strong, long-term relationships through responsive communication and proactive account management. • Built and maintained a diverse client portfolio, identifying opportunities to grow existing accounts and expand the customer base. • Identified new business opportunities through cold outreach, networking, marketing initiatives, and prospective client research. • Negotiated pricing, terms, and service agreements with clients while balancing customer needs a

• Developed and supported communication and marketing initiatives to attract and engage potential candidates. • Managed recruitment activities, including sourcing, onboarding, and training of qualified candidates. • Led and supported a team of 15, providing coaching, coordination, and day-to-day guidance. • Contributed to CRM and business development projects, supporting process improvements and team efficiency. • Coordinated projects and collaborated across teams to support business and talent acquisition

• Identified and engaged potential clients who could benefit from Crafton’s website and app development services. • Supported initiatives focused on increasing brand awareness across social media and other marketing channels. • Contributed to CRM projects and customer-focused initiatives aimed at improving the client experience. • Collaborated with sales and marketing teams on projects and day-to-day activities.

• Supported social media activities and customer engagement initiatives to strengthen the brand’s presence and connect with customers. • Assisted customers with product selection and provided personalized service, including support for international customers. • Organized and coordinated promotional photoshoots for social media and marketing content. • Analyzed sales and customer data to identify opportunities and support new marketing initiatives. • Maintained accurate sales, returns, and inventory records

• Provided English language tutoring to elementary and middle school students, adapting lessons to individual learning needs and levels. • Supported students with homework and school assignments while reinforcing their understanding of English. • Used interactive teaching methods, including videos, games, and speaking exercises, to develop students’ language skills and confidence.

Relevant Coursework: - Marketing - International Business Communications - Organizational Behavior - HR Management - Entrepreneurship - Business Strategy - Corporate Finance - Managerial Accounting and Performance Analysis - Statistics - Logistics Research Projects: Impact Of Covid-19 O

GPA: 10/10 (Georgian Grading Scale) Received the Academic Excellence Medal for outstanding academic achievement Finalist and Team Leader - The Diamond Challenge an international entrepreneurship competition recognizing innovative student-led business ideas/start-ups. Winner and Team Leader - Adobe