Marilena Nicolau

- designed and executed a re-branding strategy for a local business in Innsbruck (conception of the new brand identity, brand positioning, communication guideline for on- and offline purposes); - performed extensive SWOT analysis and conducted internal and external brand perception research; - coached into how images and text should be used to attract customers and create awareness, especially on Social Media platforms.

- market research and design of marketing strategies to increase on- and offline brand awareness for p&p Marketing GmbH customers; analysis and documentation of online reputation for various clients; learned to manage Facebook Business Accounts and to perform Facebook Ads; designed a feedback form to assess brand associations for pi TOUCH® customers; review on customers’ websites for mobile-optimization and designed an information letter in German; assistance and support in various ongoing projects.

developed the ‘13-‘14 TM strategy plan: selection (coordinated 2 recruitments), induction (4 local and 3 regional conferences – as agenda manager/facilitator/delegate), goal setting & coaching (went through the process of coaching as both coachee - 2 meetings, and coach - 3 meetings, and implemented the GROW model), education (implemented and tracked a local education cycle), motivation (created a reward and recognition guideline for the local committee); team management experience: led a team of 4 members

responsible for recruitment (conducted interviews and selected candidates) and performance assessment (created and implemented an exit interview guideline for 13 members)

responsible for screening applications and CVs for Top Talents Conference - personal & professional development program for the best 300 students in Romania, as well as for researching the best students who fit with a company’s profile for Angajatori de TOP - the biggest career fair in Romania (over 15.000 visitors & 100 major employers)

conducted market research (focus on mobile applications); offered administrative support (managed calendars; made travel, meeting and event arrangements; prepared reports; maintained customer relations)

Multicultural Branding