Mathias Forlini

Executive Coaching for Leaders, by a Former Executive. Former VP Retail Operations Europe at adidas, I support leaders, executive teams and organizations facing complexity, strategic transitions, and high-stakes decisions. My work integrates Cognitive & Behavioural Coaching and Cognitive Matrices to restore lucidity under pressure, sharpen decision-making, and strengthen collective performance. See clearly. Accept what is beyond control. Turn obstacles into leverage

Led the transformation and growth acceleration of adidas Retail in France across multiple store formats. Redesigned development strategies for Factory Outlet, Own Retail and Franchise to unlock differentiated growth opportunities and strengthen market positioning. Aligned leadership teams around a shared vision of performance, customer experience, and execution excellence. Developed leadership capabilities and management practices to improve decision-making, consistency, and operational effectiveness.

Led Retail and Franchise operations across 23 European markets in a highly complex and fast-moving environment. Supported regional leaders and executive teams in driving transformation, strengthening operational discipline, and accelerating execution. Built cross-market alignment by fostering collaboration, shared standards, and leadership development across Europe.