Maximilian Hauck

Gesellschafter, Co-Founder and Managing Director, btl creative GmbH

München, Germany


Theoretical and practical knowledge in business mo
innovation management
platform strategies
portfolio management
Start-up experience
esp. in finance and sales & distribution
Social Media Marketing
Marketing & Sales
Below-the-line Marketing
Founding start up
Teaching at University
Scaling business
Strategic corporate development
Internet Marketing


Professional experience for Maximilian Hauck

  • Current 5 years, since Jul 2019

    Chief Marketing Officer

    Textilmacher GmbH

    Responsible for new brand launch and restructuring of corporate communication and sales, developing new business models and establish future-oriented business set-up.

  • Current 9 years and 7 months, since Dec 2014

    Co-Founder and Managing Director

    btl creative GmbH

    Founding and managing international digital marketing solution provider in digital referral marketing, brand ambassador marketing, influencer marketing and strategic marketing consulting. Launched, bootstrapped and developed Europe’s leading platform for product placement in private homes ( Former partyguerilla GmbH.

  • 1 year and 5 months, Oct 2016 - Feb 2018

    University Lecturer


    Seminars in Communication Science / Digital Marketing

  • 2 years and 4 months, Apr 2011 - Jul 2013

    Inhouse Consultant in Business Innovation

    Siemens AG

    Consulting in Business Innovation Design thinking, business model development, go-to-market

  • 4 years and 2 months, Nov 2006 - Dec 2010

    Several internships

    State Street Bank, BMW AG, BMW Group Asia, Red Bull Germany and more

    zudem verschiedene Stellen im Research und als Werkstudent

Educational background for Maximilian Hauck

  • 5 months, Aug 2007 - Dec 2007

    International Management

    Hawai'i Pacific University

  • 5 years and 3 months, Oct 2005 - Dec 2010

    TUM School of Management

    Technische Universität München

    Business Administration and Mechanical Engineering


  • German

    First language

  • English


  • French



beach volley
trading and traveling

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