May Dumke

Marketing Business Leader with end-to-end responsibility for the global growth brand across a 14-country cluster (DACH, BNL, CEE), with full P&L and budget ownership, focused on sustainable revenue growth, including business, financial, media, and S&OP planning. Operational Excellence: Delivering growth targets through data-driven optimization of media mix, pricing, and portfolio, alongside strategic growth initiatives to drive revenue and profitability. Leadership: Line management and coaching of a team

Marketing business leader with end-to-end responsibility for the baby care business (Penaten, Johnson's Baby and bebe Zartpflege) across the Central European cluster (14 countries), including full P&L and budget ownership and oversight of business, financial, media, portfolio, channel, HCP, and innovation strategies. Strategic Brand Transformation: Led the comprehensive repositioning of the Penaten Brand & HCP program to secure market leadership, including brand and design architecture, portfolio restructu

Interim Lead (06/2022–01/2023), including business planning, media and communication strategy, innovation pipeline strategy, and functional leadership of four team members. Strategic Repositioning: Developed a strategic recovery roadmap following a critical relaunch (bebe) to sustainably stabilize and reposition the brand.

Revenue Growth Management (RGM): Led a successful brand relaunch for Carefree, including the development of a new brand and pricing architecture to enhance profitability, as well as optimization of customer-specific promotional strategies and the creation of compelling trade stories.

International Expansion: Led market entries for Neutrogena (BNL) and Le Petit Marseillais (DACH) based on consumer insights and local go-to-market excellence. Rollout Management: Successfully launched global skincare innovations across DACH and BNL markets for Neutrogena, Le Petit Marseillais and Piz Buin

Strategic Brand Responsibility: Oversaw the Innovation & Communications Management function for o.b. and Carefree. End-to-End Innovation: Managed capex-intensive innovations (e.g., o.b. Extra Protect) from strategic positioning and concept development through successful market rollout, including the creation of an integrated communication campaign (TV, print, social media) to ensure sustainable market establishment.

Responsible for brand leadership and turn around of the Local Jewels portfolio in DACH (>$160M), including oversight of trade management team and initiation of growth initiatives in a declining market environment.

Strategic brand ownership of the European soups portfolio (>€140M). Innovation & Harmonization: Led European portfolio relaunches (>300 SKUs) to reduce complexity and optimize P&L performance; developed and executed consumer insight–driven international innovations and communication campaigns (TV, print).

Unilever future leaders program - traineeship designed to develop top tier commercial and marketing leaders.