Maysa Bocalan

Lead global marketing strategy for the food & beverage sector, driving growth through brand positioning, product launches, and customer-focused innovations. Plan and execute multi-channel campaigns, trade shows, and webinars to boost visibility and lead generation. Collaborate with cross-functional teams on go-to-market strategies, manage budgets efficiently, and track KPIs to optimize performance and ensure alignment with business goals

- Transformed the family business by conceptualizing and executing a store renovation project, introducing a new customer-centric concept. - Analyzed customer buying behavior and implemented strategies to streamline the shopping experience, resulting in reduced customer wait times. - Managed the end-to-end project, from ideation to store reopening, achieving improved customer satisfaction.

- Led a category team and managed a portfolio of products, overseeing product development, pricing, and promotional strategies. - Implemented innovative initiatives and product launches, resulting in increased market penetration and revenue growth. - Spearheaded innovation projects, working closely with R&D and marketing teams to bring new products to market successfully.

- Collaborated with cross-functional teams to analyze financial data and market trends, providing valuable insights to support decision-making processes. - Assisted in developing and implementing marketing strategies to drive brand awareness and increase market share. - Conducted market research and competitive analysis to identify growth opportunities and improve product positioning.