Melissa MEGEVAND

• Lead negotiation on a Group level for Regional vendors: negotiate contracts and purchasing prices, yearly wine tenders • Suppliers Relationship Management • Manage Third Party Brands portfolio: reduce complexity, create transparency, optimize costs. Key achievements: • Negotiated contracts with key suppliers to secure distribution and propose a large portfolio of beverages to customers • Decreased private label wine purchase prices – Analyzed wine category for consolidation project

• Redefined the BigC private label brands: defined and created BigC’s brands for all categories • Monitored private label’s sales performances vs. targets • Performed category analysis and market studies to recommend buyers on ranges, pricing, promotions and planograms Key achievements: • Defined the private label strategy and launched 3 new brands within a year • Increased awareness of private label in BigC to increase the profitability of the Company • Successfully managed designer team

• Developed Private label products in Europe: launched new products, repositioned existing products, developed market shares, increased margins, sourced new suppliers • Purchased – Negotiated directly with suppliers • Strategic marketing: defined, presented and implemented country strategies Key achievements: • Conducted 5 tenders • Won internal and external innovation prizes • Switched from metallic to plastic syrup containers: major packaging innovation • Successfully managed interns

- Assisted make-up, perfume and skincare product managers - Defined POS materials - Created leaflets - Forecasted sales - Elaborated the 2010-2011 loyalty program - Performed market studies

- Promoted Lean Development - Designed and created a « Lean game » - Modeled data and developed decision-making tools

Strategic Management, Marketing, Finance

Exchange program

General engineering, Industrial & project management

Sciences with specialization in Mathematics