Michael George

I manage the global PR launch of a new prostate cancer treatment and have led successful media activity in other therapeutic areas. I run media and crisis communications training and write, produce and edit company publications and films.

Led the global launch PR campaign for a new biological psoriasis treatment, which led to significant media coverage (120 million opportunities-to-see) and the first European approval for this class of medicine. Handled corporate and investor media activity and developed and led the crisis communications and disclosure training programmes.

Devised PR strategy, developed and managed crisis communications activity and modernised the company newspaper into a brand of on-line and printed publications.

Led a team of seven whose responsibilities included media relations, crisis communications, design and print, event management and sponsorship. Took over a new role and created and developed a successful and effective team.