Dipl.-Ing. Michael Raasch

Global responsibility to further establishing the OM³ digital marketplace in the airline and aviation industry.

Responsible for global Innovation management, concept development and tools, processes and standards. Part of the Lufthansa Group Innovation Management team.

Development of a global business strategy for product marketing and experience design Responsible for managing and leading global project teams in strategic customer presentations and tenders. Leading pro actively Experience Design, Touch Point Analyses, Trend Research, und Future Scenario Developments. Managing and selecting strategic Partnerships and Networks within Airline Industry. Part of the Lufthansa Group Innovation Management team.

Building up of a global Innovation and development process with focus on strategic customers. Extending business scope to customer experience design and touchpoint analyses. Responsible for Innovation Management and customer experience at Virgin Atlantic in a management joint venture between LSG SC and Virgin Atlantic.

Project lead of the A380 Lufthansa „ Inflight Concept Design“, responsible for the complete product and service development. Successfull implementation of new concepts. Using Co-creation technics and successful establishment of a company wide innovation and development process.

Responsible for all on board service articles at LH. Establishment of significant savings and synergies within the LH Product portfolio. Various presentations with the LH executive management team and development of an innovative new service which has helped to offset one crew member to minimum crew for LH, saving several millions. Successful establishment of an internal Design and Development department which has won several international awards.

Managing director, responsible for a consulting project, for a complete process redesign in Lufthansa ground operations. Successful management and development of mobile operating solutions and implementation on all German Airports, leading to significant savings in Lufthansa ground operations and reducing ground times for the entire short and continental fleet by 20 min per plane.

Establishment of a design and consulting company for leading European consumer and retail brands, focused on strategic product and brand management, projects for Hugo Boss, Volkswagen, WMF, Rolf Benz and Lufthansa and many more. Succesfull development and establishment of a private label consumer brand MICHAEL RAASCH and establishment of an european sales organisation with country representatives and strategic partnerships. Three years after start up products represented in more than 350 stores in Europe.