Michele Dambra

Accountable for developing and executing, with focus in strategic and technical aspects, of content marketing to support and launch global marketing campaigns.

Focused on maximizing business value from commercial building segments products; achieving the business goals while maximizing return on investment and in collaboration between customer and company, with cross-functional partners to delivering successful results. Being the voice of the user inside the business and passionate about the user experience, lead the change to new business opportunities creating a business strategy by putting together the engineering, business, and user experience.

Identifying new sales leads Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets Researching the needs of other companies and learning who makes decisions about purchasing Planning and overseeing new marketing initiatives Preparing PowerPoint presentations and sales displays Contacting clients to inform them about new developments in the company’s products Training personnel and helping team members develop their skills

• Market analysis, identifying trends in technology and consumer behavior • Creation of pricing strategies • Complete product portfolio lifecycle management • Working with internal and external marketing agencies to create launch campaigns and deliverables for European wide product launches • Keeping up to date with all related codes and approvals and ensuring portfolio remains compliant at all times • Organize and lead train the trainer seminars for both sales and technical support staff

Application strategy development, execution and follow-up for identifying, analyzing and capturing new and existing business opportunities.

Development of the product portfolio, positioning like best of the market by means, development of new products or improvements of the benefits of the already existing ones.

Design and to develop the technical solutions for underfloor heating and cooling systems Internal and external support, development of documentation.

Technical design department leader (6) internal and external technical support, autoCAD designer.

Mechanical Engineer with the specialization in thermotechnic degree; design of hydraulic project, accomplishment of the project realized in the laboratories; experience like a plumber.