Mohammad Muddassir

Spill the Tea isn’t just a café - it’s a cultural pocket for Manipal’s student crowd. We focused on fast-moving comfort food, student-friendly pricing, and a bold visual identity that reflects campus life. From chai to graffiti, every detail was designed to feel familiar, affordable, and memorable.

* Executed a strategic partnership with Aster Hospital to provide curated eyewear and vision services * Set up a collaborative campaign to increase hospital footfall via optical screening, consultation, and product delivery * Managed communication, branding touchpoints, and fulfillment logistics. * "Strengthened Specs Desk’s credibility with institutional partnerships in the healthcare sector".

* Built a personal eyewear brand focused on at-home convenience, curated optical selections, and remote consultations * Developed social media content strategy & pricing model for online inquiries and local servicing * Exploring B2B partnerships with hospitals, clinics, and wellness centers. * Conducted more than 30+ Eye camps around schools, corporate hubs, companies. "Initiated D2C optical outreach with brand identity, rooted in personalization and accessibility"

Launched a late-night cloud kitchen during peak lockdown demand, operating from 4 PM to 4 AM to serve students and working professionals. Focused on fast-moving comfort food like burgers, sandwiches, and starters. Built the brand from scratch - including operations, menu design, delivery partnerships, and marketing - scaling it to steady late-night orders for over a year.