Monica Li

Set-up global deal trading platform in terms of operational processes, due diligence on deal management, CRM systems, strategic partner acquisition, branding, marketing, sales, contracts, communication and payments. Sourced and pushed 40 large scale multi-market travel deals worldwide to companies resulting in coordination of 60 deals between 30 countries and acquired 20 new partners in the first three months. Hired/lead/trained/coached a team of 6 to reach sales targets and implemented new strategies.

Grew company in Canada by formulating/executing brand positioning & marketing strategy. Developed & maintained strategic partnerships with best-in-class suppliers (hotels, restaurants, retailers, spas) to secure member benefits. Built a sales pipeline to acquire projected number of corporate clients in first 6 months. Implemented organizational structure & processes; indirectly managed and trained 10 employees to market company’s product and oversaw daily start up/operational activities.

Bespoke, the first online site to launch an “in room retail” hotel concept in Europe, is a fusion between the furniture and hospitality industries – and is part of École Hôtelière de Lausanne (EHL)'s business incubator program. Designed and administered a consumer preference survey to 80 people: contributed to their winning the Creative Business Award in January 2009 (out of 29 projects).

Played key role in acquisition of Del Labs by helping Coty form new business landscape and reposition product categories. Acted as SPOC Manager by providing market insight to SVPs/Directors/Managers across 8 functional departments to support Coty’s strategic initiatives: won Above & Beyond and Make it Happen awards. Developed new business & maintained close client relationships by designing/pitching/closing market research proposals. Trained/managed global operations team members in India.

Completed 11 major projects for P&G and Dannon in North America, Europe and Asia in food/beverage,household products & beauty care; recruited 10 new hires (tripling firm size. Built advanced statistical models/performed in-depth product performance analyses by measuring impact of marketing activities, new launches & cannibalization to improve client's decisions. Managed project life cycle from data integration, modeling, and analysis to client communication and presentation.

Sole intern selected to promote Bluetooth Wireless Technology within NY market through guerilla marketing campaigns, online forums, word of mouth advertising, and publicity via TV, magazines, and radio. Leveraged NYU Student Club President position to educate baby boomers, discretely creating “campus buzz” and Bluetooth interest: created comprehensive consumer reaction marketing reports.

Developed and maintained client contact system for team of brokers valued at ≈$2,000,000 in annualized production and performed due diligence on new and existing client base to comply with regulatory standards.

Aided in advertising strategies by examining sales trends and designing press kits and mailers for seasonal collections. Executed merchandising visits to Saks Fifth and Nordstrom, and wrote sales performance reports to analyze sell-through: increased client revenues by providing superior client service and generating highest sample sales.

Prospected clients and developed relationships with middle tier institutions to open new corporate lines of credit. Developed resilience by cold calling: exceeded expectations by closing two accounts in 6 weeks.

Organized and assisted in special events for high net-worth private banking clients with liquid assets exceeding $4M. Constructed database of revenues per banker and merged data into a master report; created and distributed strategic and informative presentations for use both internally and externally; and structured annual financial analysis on the company's assets under management for VP review.