Moritz Grunicke

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Co-founded Vitamin B from a single container in Frankfurt's Bahnhofsviertel. Built it into a drink activation platform combining premium beverages, brand collaborations, influencer-led drops, and events. Beyond brand and partnerships, built and own the full digital stack: → Designed and developed vitaminb-ffm.de from scratch in 14 days (Next.js / React) → Core Web Vitals score 100. Top 1% globally. → Technical SEO, structured data, and AI search optimisation (GEO) → Inbound client inquiry within 24 hours o

Developed and launched the pop-up market concept for Dribbde Markt in Frankfurt. Originally known for nightlife events, the project was transformed into a curated food and beverage pop-up market bringing together multiple street food vendors and local brands. Responsible for concept development, vendor curation, event operations and social media marketing. Built and managed the Instagram presence, growing the account from around 3,000 to over 8,000 followers in a short time through targeted marketing and

Started as Sales Manager and quickly promoted to Head of Sales for the Frankfurt region. Built partnerships with restaurants, cafés and hospitality venues while helping expand the Freachly network locally. This role allowed me to build a strong network within the gastronomy and hospitality scene in Frankfurt.

Worked on operational analysis and process optimisation within the company. Projects included website restructuring, process improvement, accounting workflows and digitalisation of the company vehicle fleet. Kreditoren- und Debitorenbuchhaltung Digitalisierung des Fuhrparks

Responsible for the German market including sales, partnerships and brand development. Worked on market expansion, CRM setup and the development of the Vitohelmets brand presence including website and marketing activities.

Worked as assistant to the management team at DESY, one of Germany’s leading research centers for particle physics and laser science. Supported organisational processes, internal coordination and management operations within the Hamburg research campus.

Internship within the trading team of a CFD brokerage. Gained insight into trading strategies, market analysis and the operational structure of a private trading desk.