Moustafa Abdelhamid

• Developed marketing strategies for launching an innovative infant diaper with urine analysis capabilities • Led market research, campaign planning, and execution across digital and field channels • Managed brand consistency, enhanced brand awareness, and ensured effective brand positioning • Oversaw performance monitoring, analytics, and budget management

• Reported directly to VP of Global Business Excellence & Innovation, part of leadership team • Collaborated to enhance commercial operations and customer engagement in BioPharma • Focused on corporate governance, stakeholder management, and operational effectiveness • Led strategic readiness, investment prioritization, and project portfolio management

• Reported directly to the Global Head of Business Innovation (SVP) and contributed to the leadership team • Established a strong foundation for Commercial Excellence Operations in BioPharma, prioritizing commercial sustainability during the COVID-19 pandemic • Led initiatives in strategy formulation, global stakeholder alignment, and operational and cultural transformation • Managed internal change processes and fostered external collaboration to drive organizational success

• Completed Merck's 24-month Global Graduate Program, a career accelerator for high- potential graduates • Undertook strategic consulting projects and operational rotations in the healthcare and life sciences divisions • Focused on strategy, growth initiatives, and operational optimization in diverse projects • Collaborated with senior global executives and country general managers as internal clients