Nabila Areslan

Commercial Executive with the ambition to bring amedes group to the next level Strategy | Transformation | Leadership Responsible for Sales, Marketing, Customer Service, Market Access, Governmental Affairs Profit & Loss Responsibility

Experienced executive with global P&L and leadership responsibility. Proven track record in developing profitable omnichannel and sales strategies in the consumer healthcare sector. Focus on global distribution optimization, digital health initiatives, and enhancing customer experience in pharma and medtech.

Senior executive with extensive global leadership experience. Proven success in strategically repositioning and expanding business areas through new sales channels, strategic partnerships, and successful product launches. Skilled in post-merger integration, digital transformation, and shifting commercial focus from B2B to B2C. Strong expertise in customer satisfaction, crisis management, and financial performance optimization.

Responsible for full P&L with direct reporting to the EMEA Management Board. Developed and executed a B2C strategy to build the diabetes category, including the successful launch of the blockbuster product FreeStyle Libre and its companion app. Established a new marketing organization covering Media, Digital, PR, CRM, e-Commerce, and Customer Service. Built an influencer marketing community and oversaw media planning, buying, execution, and performance monitoring.

Global leadership of the Metabolism Franchise with full strategic, commercial, and cross-functional responsibility. Drove business growth through strategic and pipeline planning, launch excellence, and business development (M&A, in-licensing). Led market entry strategies, international launches, and global campaigns, achieving strong sales and profit growth across APAC, China, Mexico, Eastern Europe, and Russia. Built a global Key Opinion Leader network and accelerated time-to-market.

Held various sales and marketing roles across Consumer Healthcare, OTC, and Skincare, including Senior Brand Manager, Brand Manager, and Trade Marketing & Customer Development Manager. Managed categories such as Skincare, Dermatology, Women’s Hygiene, Hair Loss, Woundcare, and Eye Care.