Nihad Mahyaddin

Supported brand activations for international clients by preparing set-ups, POS materials, and customer touchpoints. Delivered product demos and brand messaging on-site, answering questions and guiding participation. Coordinated with events leads to keep operations smooth, managing handovers and priorities. Brand projects: Adidas (Road to Records 2025, Berlin Marathon, Hybrid (Hyrox), FW26 GTM & Prelines, GTM SS27), Sparkasse (Deutscher Sparkassentag 2025), Siemens Healthineers (ProS 2025 Munich), ACT.CON26

Analyzed payment and active-user data to identify peak activity hours, timing email and SMS campaigns around that period and increasing total sales by 18%. Led 2 influencer marketing campaigns, generating 7,500+ unique student registrations. Launched “Share Your Progress” campaign and increased Instagram reach 5x by optimizing content formats and distribution. Shifted targeting from parents to school administrations, increasing payment rate by 32%, reducing outbound calls by 42%, and saving ~25 hours/week.

Built company’s social media presence from scratch by setting up Instagram, TikTok, and Facebook pages, including first posts and layouts. Set up and executed outreach campaigns using Meta Ads, Brevo bulk email, and bulk SMS, targeting schools and parents with clear CTAs. Coordinated campaign assets and deadlines with sales team to support lead follow-up and reduce gaps between marketing and outreach. Monitored reach, engagement, and response rates; summarized results and flagged best-performing contents.

Generated 1,500+ international importer/exporter registrations by identifying target companies on LinkedIn and Facebook, starting conversations, and converting prospects into sign-ups. Supported onboarding for foreign companies by guiding platform setup and ensuring company profiles were ready to reach Turkish and international markets. Facilitated B2B connections by matching buyers and sellers and moving introductions from first contact to active communication.