Nirupam Sarkar

Leading the IBM Global Business Services Oracle Alliance Marketing - a $1.5B USD Enterprise Application business unit having diverse portfolio in Consulting and System Integration, Application Development and Management, Cloud, Analytics and Mobility services.

Responsible for marketing strategy development and execution plan for over 40 countries and 91 regional business units. Joint go-to-market activities and execution with Enterprise Application partners (SAP, Microsoft Dynamics). Project management of multi-channel, multi-tactic campaigns and lead progression. Sales enablement, marketing asset development, thought leadership deployment. Digital promotion and brand eminence drive by web and social media marketing.

Lead software group marketing operation organization covering 4 European regions and cross industries. Drive joint Sales and Marketing territory planning, routes-to-market strategy for IBM and channel partners. Analyze campaigns, tactics and program performances. Provide market intelligence and research findings on customer set, segments, competitors and run management system to spot pipeline issues with direction and enablement for corrective actions.

Operational leader of a $15M USD Global Automotive account to monitor and manage key performance indicators. Basic responsibilities include Project creation and billing, resource management, revenue and budget control, Contracts updating and amendment, publication of revenue dashboard to monitor Financial and P&L impact due to billing leakage, revenue realization, utilization, unbilled effort etc.

Web research, data sourcing and analysis on USA based online Retailers. Multi touch email campaign management, webinar set up and registration, post event lead follow up activities.