Olga Boykova

- Implementation of global makeup marketing strategy in regard of EMEA region - Rolling out new business model across EMEA region to strengthen brand presence in the perfumery environment - Ensure successful and timely release of product launches 2017/2018 and support markets in execution (marketing calendars, 360 activation plans, commercial animation plan, merchandising, special promotional tools)

- Selected within top 10 projects across Europe: redefined communication and brand positioning strategy - Led industry and customer analysis, proposed VM & Store Design development aligned with digital strategy

- Managed demands of 27 European markets (West + East): launches, image control, pricing, best practices - Reported brand performance on a monthly basis per 3 categories/ 20+ line-ups, per market/ zone and analyzed launches 2017/18: Sell-in/Sell-out, media plans, activation plans 360, market shar - Prepared 2 big strategic brand meetings for CEO: KPI and performance analysis, product planches, road map budget, market share/growth, competitive landscape

- Managed benchmarking, content and ergonomics of community e-commerce website www.artransfer.com - Elaborated ambassador booklet for 5 investors and analysed potential partnerships

- Led market research & analyzed decision making problems of 3 international clients: Solvay, Suez, Michelin - Monitored market innovation and elaborated mapping on market tendencies and business model canvas - Drafted syntheses and recommendations for managers

- Analyzed performance and documentation of companies with the revenue of +450M€ - Managed inventory & optimized enterprise storage systems (accuracy increased from 50% to 90%) - Gave recommendations for operational improvement