Orsolya Paepke-Kovacs

Responsible for Swiss and Austrian market multi-brand marketing initiatives and their commercial deliverables.

Responsible for Swiss market multi-brand marketing initiatives and their commercial deliverables.

Responsible for Austrian market multi-brand marketing initiatives and their commercial deliverables. Member of Area Marketing Leadership and Austrian Management Team. Leading local Portfolio Marketing Team. Reporting to Area Marketing Director.

Heading local Brand Marketing, Brand Activation and Strategic Planning & Insights Teams responsible for local Marketing Strategy (Portfolio & Brands), Annual Strategic Planning Process and Campaign Deployment as well as cross-category multi-channel Consumer Engagement & Activation Plans. As a member of local top team actively shaping & driving the end markets Strategic Leadership Agenda to deliver longterm sustainable growth. Leading a team of 5 Managers. Reporting directly to General Manager.

Responsible for evaluating and defining new business opportunities for Austrian end-market by leading the business plan process providing fact-based recommendations for strategic initiatives meant to improve business performance.

Heading business unit project team responsible for preparing a long-term business plan as well as defining 360 commercial business model including product portfolio, route-2-market (SSC, TM&D), price and communication strategy. Driving the maximization of product and brand potential in order to achieve short and longterm value growth. As member of local top team actively supporting the end markets Strategic Leadership Agenda. Leading team of Marketing Managers. Reporting directly to General Manager.

Leading swiss project team tasked by headquarters in London with implementing ambitious vision set by company, breaking new ground in consumer experience marketing driven by end market. Ensuring target-oriented and consumer journey relevant holistic campaign approach driving project to deliver against SLA & Business Case targets. Providing guidance for executional excellence of all Activation processes. Driving platform optimization to achieve long-term sustainability and customer satisfaction.

Defining long-term portfolio strategy evaluating growth potential of initiatives to deliver against objectives as per company plan. Creating an environment where innovation drives competitive advantage and brand growth. Driving and promoting consumer oriented business approach delivering engaging and relevant in-store consumer experiences. Establishing efficient collaboration and partnership across agencies and suppliers ensuring key initiatives are implemented according to brand strategy and OTIF.

Two-year International Management Trainee Programme gaining fundamental marketing expertise. (brand positioning, brand authorship, consumer dialogue, account classification, trade marketing, distribution and business development, strategy planning, forecasting and market tracking). Bi-annual rotations between the following assignments: ⦁ Brand Marketing: Brand Executive ⦁ Trade Marketing & Development: Trade Executive ⦁ Brand Marketing: Brand Executive ⦁ Field Force: Area Sales Manager

Media Management / Marketing Management