Peichi Hsu

-Turned Samsung Electronics the #1 social media brand in the industry with 50%+ SOV (share of voice) and highest penetration rate of 6% -Developed marketing strategies and communication campaigns deployed across all consumer touchpoints for flagship smartphones, tablets & wearables in the premium segment -Led creative, media and social listening agencies to transform analytics and insights into branded contents encompassing Search, Website, Influencer Marketing & Digital PR

-Increased revenue by 13% through restructuring project management, negotiating contracts, and securing 20+ clients through sales pitch -Managed relationship with FMCG and Consumer Electronics client accounts including Sony Electronics, L’Oreal Professionnel and Yahoo! -Initiated Yahoo! Fashion channel by engaging well-know key opinion leaders for search engine marketing; resulting in 30% more traffic than expected

-Developed IMC (Integrated Marketing Communications) strategies for Sony VAIO (computer products) and 3M Scotch-Brite (home cleaning products); annual budget surpassed 15% of company revenue -Generated 30% sales growth and elevated market share from 8th to 4th position by bridging the price gap through advertising deployment for the launch of Sony VAIO

-Managed €4M budget, 45% of company revenue, for JTI, the world’s 3rd largest industry player -Developed BTL plans including Horeca event, channel display, and packaging design