Praveen Srikantaiah

• Use market research data and tell a big-picture story to the clients of what that means to their business • Oversee and lead the identification, development and management of market and business related data • Develop information sets, data models, forecasts and related analysis and author insights, reports and strategy presentations for clients • Lead a team of Analysts to analyze, forecast and model specific market trends, characteristics and dynamics

• Worked with Fortune-100 clients to drive Market Research projects feeding directly to Product Strategy • Managed research (qualitative and quantitative) and helped clients draw relevant product or business insights from that work

* Assessed the market and helped the company plan a new product launch and market entry into one of the niche cloud computing fields * Conducted both primary and secondary market research to help the Product Management and Engineering teams build specific feature sets to the new product * Researched pricing information of competitors and gave recommendations about possible pricing structures * Played a pivotal role in writing the final PRD and MRD for the product

• Financial Analysis on Brocade's products • Profit and Loss Analysis of products • Metrics Management • Reporting • Revamp of product hierarchies • Working closely with Product Management

* Managed over 50 semiconductor vendors on a day-to-day basis in an advisory capacity informing them about the quality of their IBIS models and chips * Negotiated the quality of chips sourced by the company from these semiconductor vendors * Closely worked with the supply-chain department informing them about the quality of chips being sourced * Reduced the percentage of flawed chips sourced by the company by about 70% with the team

• Contributed extensively to CTI product enhancement. • Increased sales of CTI products by over 30% by cutting down costs by over 50% in product design • Worked effectively with Siemens teams in China and Germany ensuring no geographical hindrances • Awarded certificate of excellence and successful interning for the significant contribution made

MBA Exchange Student at HEC Paris from UC Davis

Technology Management and Marketing

Digital Design VLSI Design Microprocessor based Design VHDL and Verilog HDL Microwave Engineering Optical Fiber Communications Computer Networks